Marketing the Golden Rule
FEB 02 2020
It is therefore essential to all marketing strategies to begin with the notion that the consumer desires to do the ‘right’ thing. Whether it be sharing a Coke, or making your child a Nutella sandwich, to enrolling them in a school that will provide them with tools for a successful future, these decisions are made with that ageless rule in mind. The consumer wishes to do what provides the most pleasure, and that feels good.