Design Insight + Our Thoughts

on the Creative Industry

Is More Always Better?

FEB  02  2020

Our tendency to require more options in the hope of making a better decision has promoted an environment in which choice overload impacts decisions negatively. Recent research by Yun et al. (2019) has explored the use of a variety of...

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Marketing the Golden Rule

FEB  02  2020

The idea of “we-ness”, first proposed by Mathwick, Wiertz, and de Ruyter (2008) remains critical for the creation of a social connection with a product or brand. The concept of “we-ness” describes the feeling and attachment one perceives in... 

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Why Print Media Still Works in the Digital Age

FEB  02  2020

The internet has radically changed how consumers engage with brands. The economics and relationships between consumers and brands have changed due to consumers demanding a new way of doing business. Companies and organizations need to transform their branding to better succeed in this digital age. For so long, brands have conformed to fixed systems and structures to translate their brand identity to consumers. These systems were productive, but in today’s fast-paced digital world, these structures have become obsolete. Brands are now required to convey their messages and identity in a new, constantly evolving environment. Not only is the marketplace different, but so is the consumer.

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